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Oven Magic

Oven Magic is a creative branding project focused on developing a warm, inviting, and memorable visual identity for a bakery brand. The design combines a distinctive logo, engaging graphics, and a cohesive visual style to communicate freshness, quality, and the joy of freshly baked products.

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About the Project

A product packaging and promotional design project created for Oven Magic Cookies, focusing on the visual presentation of an assorted cookie gift box. The packaging combines the brand identity with appetizing cookie imagery, elegant typography, and a warm, premium color palette to communicate the variety and quality of the product. The final presentation showcases the packaging as a polished product mockup, suitable for branding, packaging concepts, product presentations, and marketing materials

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Graphics Designs

Design Explanation

Design Explanation

The design uses a clean and premium packaging approach, with a soft cream and white color palette that gives the product a sophisticated appearance. The assorted cookie photographs are positioned prominently across the box to immediately communicate the product offering, while the bold “ASSORTED COOKIES” typography creates a clear visual hierarchy. The red ribbon element adds a gift-oriented feel and introduces contrast without overpowering the packaging. Brand elements are placed consistently across the box surfaces to maintain identity from different viewing angles. The final 3D-style presentation uses perspective, lighting, shadows, and realistic product placement to create a professional packaging mockup. Figma, Adobe Photoshop, and Adobe Illustrator were used for layout development, image editing, typography, graphic elements, packaging composition, and final visual refinement.
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Technology Stack

Tools

Adobe photoshopAdobe illustrator